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SAMMYSINGZ… the emergence of Gemstone Production Academy, tour 102, loading

When you think of the best creative commercials, documentaries, brand films, sports features, episodic tv, the name Gemstone, and his team comes to mind. Often viewer chooses their favourite artist, musician, and presenters undermining the brilliant brain behind the camera, the producer cum director are the golden geese that lay the golden eggs.

In this edition Creekvibes News Magazine brought to readers’ view the Emergence of Gemstone; a post-production outfit chaired by Ugbebor Elijah Sampson, a.k.a SAMMYSINGZ, an actor from Delta State, born and buttered in Lagos by Mr. and Mrs. Ugbebor.

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The gospel song minister holds a bachelor’s degree in Mass Communication from the National Open University of Nigeria (NOUN).

Sammysingz as he is fondly called exemplifiers Gemstone Production Academy with OLUWADAMILARE DANIELS.


Can you tell us about Gemstone and your involvement in movie productions so far?

Gemstone is a registered company with the Corporate Affairs Commission (CAC), I started acting with my church drama group back then, I never had the intention of taking it up but, like the saying goes two good heads are better than one, my fiancée saw the vision and she kept talking me into, initially I was reluctant so, I told her we should pray about it because she is equally spiritual like I am while communicating with God, He gave us a lead close to what we presented.

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As of then, I had issues with my job as a Unit Manager (UM) at Law Union and Rock Insurance Ltd. in Ikeja with the aid of the Holy Spirit I was also discharging my duties as Unit Manager at Universal Insurance and I was given a hi target which was a herculean task to achieve. Then I still have my church ministrations to tend to concurrently with meeting targets.

Not too long, my fiancée and I got revelations; mine was like directing a lot of people towards entertainment while she had a similar disclosure so, at that point we teamed up to deliberate the way forward. She came up with some names so I said our name should glorify God, so we were silent for a while and she came up with Gemstone Production and I concurred.

Academy was later added, my aspiration in life was to be the first man to build an estate for the poor with life easing facilities including schools in the estate.

Our core value is to produce movies but at the same time, we will lead people to the school of healing.

So it got to a point I quit both jobs and muster focus on my showbiz career.

Since you grew from Financial Planner to Unit Manager while you were at the insurance companies, why did you not registered an insurance company?

My kind of person wasn’t meant to work under somebody, I came up with that when I studied my being but, I kept begging God for grace while I was hustling with those insurance companies.

With all my dependants ranging from mother to the youngest sisters and brothers, if I don’t work there will be problems.

One thing I’ve come to realize about entertainment is all about you making money to put into it, to make more movies and the money will start coming.

How is the academy faring?

God in His infinite mercies is paving the way for us, despite our last movie which was not up to 3ds Max standard is on its way to the cinemas. ‘Protect My Money’ It is everywhere, as God will have it less than a year of Gemstone’s existence we’ve gone on our first tour as an organisation, it was tagged ‘Tour 101’, the entire students were taken to Takwa Bay Beach for three nights of fun and we did have a swell time together at the seashore.

We’ve had a lot of short movies to our credit and our movies are patterned to win souls besides we are not deterred from entertaining.

There is also a breath-taking program; well packaged to hit the screen soon from Gemstone Production, let’s just keep our fingers crossed till then.